Apple have begun sending out invitation launch to the latest iPhone.The invitations show an Apple logo imposed over a series of different colored circles with the strap line “This should brighten everyone’s day.”
Most analysts predict that Apple will be launching two new smartphones at the event: an updated high-end model either named the iPhone 5S or iPhone6, and a cheaper, plastic-cased handset called the iPhone 5C.
The lower-cost iPhone 5C is expected to appeal to developing markets and
first-time smartphone users. Around half of global mobile owners still
use so called ‘dumb’ or feature phones, and as the market for high-end
devices reaches saturation, analyst suggest that
Apple needs to broaden
its appeal.
This Year :
Next week Apple expected to release not only an update to last year's iPhone 5, but also a cheaper model called the iPhone 5c.
In the past, Apple has continued selling older iPhone at lower prices
alongside new flagship models. Right now, 2013's iPhone 4S and 2012's
iPhone 4 are still on sale alongside the latest edition, the iPhone 5.
But selling a phone that's both new and bargain-priced would be a huge
turnaround in Apple's traditional practice of focusing on premium
products that carry fat profit margins.
Apple's new iPhone trade-in program has the potential to radically amp
up Apple's control of its iPhone customer base and even has the
potential to change how i Phones are sold. On the surface, it's just a
play for customer convenience, a move to get a customer to walk back
into a retail store and buy something. Fair enough. Definitely smart.
Apple's retail operations can be counted among Steve
Jobs' "babies"; the
stores' slick design and sales techniques are legendary in the industry
for their per-square-footage sales. In 2012, Apple retail store sales
outpaced Tiffani's by 40 percent.
Apple is in no danger of following in
the footsteps of, say, J.C. Penney or Sears, but its retail operations
have shown some worrisome signs of decay.
Movie star Jackie Chan, the Chinese kung fu aficionado who has appeared
in more than 150 films, is taking loads of flak for posts on Chinese
social media. Chan first riled Chinese citizens when he posted a photo
of a picturesque Beijing skyline with the caption, "I took the picture
myself. Who says Beijing doesn't have blue sky? Look how blue the sky is
and how green the land is."
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